When it comes to kids’ bikes, few brands have reshaped the category quite like Woom. Known for their ultra-lightweight frames, perfectly balanced geometry, and child-specific components, Woom has become the benchmark for premium children’s bicycles.
Parents across the U.S. and Europe now recognize Woom as the brand that makes kids love riding — not struggle with it. Their bikes are engineered from the ground up for growing riders, with top-tier attention to fit, safety, and quality.
Woom was founded in 2013 in Vienna, Austria, by Christian Bezdeka and Marcus Ihlenfeld — two cycling enthusiasts and fathers who noticed that most children’s bikes were simply scaled-down versions of adult frames. They wanted to change that.
