Gear Brands Directory

Browse top gear and accessory brands in cycling — helmets, parts, tools, and more. Find trusted names and new favorites below, or explore our Bike Brands directory for complete bikes and e-bikes from every category.

100%

The roots of 100% stretch back to the early 1980s motocross scene. The name originated as a simple question on a sticker: “How much…

Blackburn

Blackburn is a brand built on problem-solving and reliability.When Jim Blackburn launched the company in the mid-1970s, his goal was simple: create tools and accessories that…

Crankbrothers

Crankbrothers entered the cycling scene in the late 1990s with a problem-solving mindset. The founders, both mechanical designers and avid mountain bikers, were frustrated…

FOX

Founded in 1974 in California, Fox Racing began as a high-performance motocross suspension tuning business. What set Fox apart early wasn’t just its innovation…

Lezyne

Founded by a group of industry veterans who were tired of cheap plastic gear cluttering the market, Lezyne set out to bring CNC-machined quality and…

Magura

From its origins in mechanical engineering, Magura (short for Magenwirth GmbH & Co.) evolved into one of Europe’s premier producers of bicycle control systems.…

Ortlieb

Ortlieb began in 1982 when founder Hartmut Ortlieb returned from a rain-soaked bike tour in England with drenched gear — and decided to design a better…

Pedro’s

Pedro’s was founded in Massachusetts in 1989 by two cycling enthusiasts who saw a gap in the market: high-quality, biodegradable maintenance products that actually worked. At…

Shimano

CUTTING-EDGE TECHNOLOGY YOU CAN TRUST For over 100 years, Shimano has been dedicated to creating industry-leading cycling components and accessories. Much of this effort…

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