The names behind the ride
Bicycle brands,
researched.
Company profiles, practical buying guides, and the details behind the names in cycling.
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Company profiles
Explore the brands

Kona
Founded in 1988 in Vancouver, Kona quickly became known for its mountain bike innovations, especially in freeride and…
Brand profile
Jamis
Jamis is an American bicycle brand with an unusually broad catalog. Its performance range includes full-suspension mountain bikes,…
Brand profile
Polygon
Polygon is one of those bike brands that seems to fly under the radar—until you ride one.
Brand profile
Marin
Value-forward gravel and trail bikes with practical spec choices.
Brand profile
Deity
Deity Components is a rider-owned mountain bike components brand known for its bold design, precision engineering, and focus…
Brand profileBlackburn
Blackburn is a bicycle-accessory brand best known for pumps, lights, racks, bags, bottle cages, and portable repair equipment.…
Brand profile
Crankbrothers
Crankbrothers is a bicycle-component and accessory brand best known for mountain-bike pedals. Its four-sided clip-in mechanism appears across…
Brand profile
FOX Racing
Fox Racing is an off-road clothing and protective-equipment brand whose cycling range is concentrated on mountain biking. This…
Brand profileBuying & ownership
Practical guides

Best Power Meter Guide: How to Choose the Right One and Which Models Actually Make Sense
Power meters used to be niche tools reserved for elite racers and data-obsessed cyclists. Today, they’re mainstream training equipment. Prices have dropped, accuracy has improved, and…

How to Set Sag: Step-by-Step Guide for Perfect MTB Suspension Setup
Setting sag is one of the most important steps in achieving a balanced, predictable, and high-performing mountain bike suspension setup. Whether you ride trail, enduro, XC,…

Mid-Drive vs. Hub Motor: Which is Better?
Overview Ask any seasoned mechanic or longtime e-bike rider about motor types, and you’ll almost always hear the same sentiment: the motor defines the entire personality…
A closer look
Brands, bikes & gear

BMC Bikes Brand Review: Swiss Precision, High-Performance Engineering, and Modern Minimalism
BMC has always sat a little apart from the rest of the bike industry. It doesn’t lean heavily on nostalgia, and it doesn’t chase trend cycles…

Gazelle Bikes Brand Review: Urban Comfort, Dutch Engineering, and Everyday Reliability
Gazelle is one of the oldest and most respected bicycle manufacturers in the world, carrying more than a century of Dutch cycling heritage into the modern…

Shimano EP8 Review: What’s New & What’s Not
The Shimano EP8 platform has become one of the most familiar drive systems in modern e-MTB design, used across everything from agile trail bikes to long-travel…