Founded in 1974 in California, Fox Racing began as a high-performance motocross suspension tuning business. What set Fox apart early wasn’t just its innovation — it was the brand’s bold, rebellious energy. When the company expanded into gear and apparel, it immediately resonated with athletes looking for equipment that performed and looked fast standing still.
Fast forward to today: Fox Racing is owned by Vista Outdoor (alongside Giro and Bell), giving it enormous resources for R&D and distribution. The company continues to dominate both motocross and mountain biking, proving that heritage and innovation can live under the same helmet.
