Troy Lee Designs began when Troy Lee — a motocross racer with a knack for design — started custom-painting helmets for friends and pros.
The brand quickly became synonymous with bold aesthetics and professional-grade performance.
Today, TLD sponsors elite athletes and teams across MTB and moto, including Canyon Factory Racing, GasGas Factory Racing, and Red Bull Rampage riders.
What sets TLD apart? A unique fusion of artistic expression and safety innovation that makes every product as stylish as it is functional.
Core Brand Principles
- Performance First: Designed for professional use, tested at the world’s toughest events.
- Artistic Identity: Bold graphics, unique colorways, and limited-edition collabs.
- Innovation-Driven: Incorporates technologies like MIPS, EPP liners, and D3O armor.
- Rider Feedback Loop: Gear developed directly with input from top athletes.
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