Founded in 2005 in Sweden, POC (Piece Of Cake) was created with a mission: to reduce the consequences of accidents for athletes and anyone inspired to be one. From its early days in alpine skiing and snow sports, POC quickly became a leader in protection science — then turned its attention to cycling, bringing a new level of sophistication to helmets and body armor.
The brand’s approach is rooted in neuroscience, material engineering, and biomechanics. Everything POC builds — from helmet liners to fabrics — goes through a rigorous, data-backed testing process at its in-house innovation lab, the POC Lab.
Unlike brands that start from style or marketing, POC starts with safety and builds outward. The result: some of the most refined, recognizable, and trusted cycling gear in the world.
