Diamondback started as a BMX brand during the golden era of dirt and freestyle riding. Over the decades, it expanded into mountain bikes and road bikes, quickly gaining a reputation for performance and durability.
By the 1990s, Diamondback had become a major player in MTB racing — with riders like Susan DeMattei and Dave Cullinan winning medals and world titles aboard its aluminum frames.
Today, Diamondback operates as part of Alta Cycling Group (alongside IZIP and Redline), leveraging modern design, direct-to-consumer sales, and e-bike innovation to stay relevant in a crowded market.
