Few cycling companies are as recognizable worldwide as Specialized Bicycles. Founded in 1974 in Morgan Hill, California, Specialized has grown from a small importer of Italian components into one of the largest and most influential bike brands in the world. Known for high-performance innovation, bold marketing, and a lineup that spans everything from affordable kids’ bikes to Tour de France-winning road machines and cutting-edge e-MTBs, Specialized has a presence in nearly every corner of the cycling market.
Specialized was founded by Mike Sinyard, who began by importing high-quality Italian parts like Cinelli stems and handlebars for the U.S. market. In 1981, Specialized launched its first bike, the Stumpjumper, which is widely recognized as the first mass-produced mountain bike. This move cemented Specialized’s reputation as a pioneer in MTB history.
