100% is a multi-sport eyewear and riding-gear company with particularly strong ties to motocross and mountain biking. Within cycling, it is best known for large-format sport sunglasses, goggles, full-face helmets, gloves, protective equipment, and gravity-oriented apparel. Its products are used across road, gravel, cross-country, trail, enduro, downhill, and BMX, although the brand’s visual identity leans heavily toward racing and aggressive riding.
Eyewear is the broadest part of the catalog. Models such as the Speedcraft, Hypercraft, S3, Racetrap, and Eastcraft use shield-style lenses with substantial facial coverage. Multiple frame dimensions, lens shapes, tints, and replacement-lens options allow riders to choose something more specific than a generic pair of cycling glasses.
A rider might consider 100% for its wide selection of lens configurations, coordinated helmet-and-goggle equipment, and mountain-bike clothing available at several levels of protection and weight. Its bold styling is part of the appeal, but it will not suit someone looking for discreet equipment or inexpensive basic eyewear.
What 100% Makes
The cycling range extends well beyond the sunglasses for which the brand is most recognizable.
- Cycling sunglasses: Full-shield and more conventional framed designs, including standard, compact, and youth fits.
- Replacement lenses: Clear, mirrored, contrast-enhancing HiPER, and photochromic options for many sunglass families.
- Mountain-bike goggles: Armega, ARmatic, Accuri, and Strata families, with replaceable lenses, tear-offs, film systems, and youth versions.
- Cycling helmets: Full-face downhill and enduro helmets, along with open-face trail models and replacement helmet parts.
- Protective equipment: Knee pads, elbow pads, and body armor intended for different amounts of coverage and pedaling.
- Cycling gloves: Minimalist, general trail, reinforced, cold-weather, women’s, and youth options.
- Mountain-bike apparel: Jerseys, shorts, and pants organized into collections such as Ridecamp, Airmatic, and R-Core X.
A Motocross Approach to Cycling Equipment
100% brings motocross-style coverage and presentation into cycling. The large shield lenses provide a broad field of view and help keep wind, dust, and trail debris away from the eyes. On mountain bikes, the company offers both sunglasses for pedal-heavy riding and goggles for use with full-face helmets.
That coverage comes with a fit consideration. A standard Speedcraft or similarly tall shield can overwhelm a smaller face or interfere with some helmet shells. Compact versions such as Speedcraft SL and XS models provide alternatives, but the names do not all represent the same dimensions. Frame width, lens height, nosepiece position, and temple clearance should be compared rather than assuming every 100% model fits alike.
Lens selection matters as much as frame selection. Dark mirrored lenses make sense in exposed, bright conditions, while clear or lighter lenses are more useful in tree cover. HiPER is the company’s contrast-focused lens family, and photochromic models cover a wider range of changing light. Packages vary: some glasses include a clear spare lens, while others do not.
The mountain-bike clothing follows a similar tiered approach. Ridecamp is the simpler general-use range, Airmatic emphasizes trail comfort and mobility, and R-Core X is cut around more aggressive riding. The tradeoff is a fairly large catalog with overlapping models, making the intended use less obvious than it first appears.
What to Know Before Buying
Treat eyewear and protective equipment as fit-dependent products. Try sunglasses with your helmet to check temple, brow, and vent clearance. Goggles should be tested inside the actual full-face helmet opening, since a goggle can fit the rider’s face yet sit poorly against a particular helmet shell.
Replacement lenses are generally model-specific. Confirm the exact frame generation and lens name before ordering, especially among Speedcraft variants. Scratched lenses are treated as wear rather than a manufacturing defect, although replacements are sold separately.
For knee and elbow protection, use the company’s measurement method rather than ordering by normal clothing size. The lighter sleeves are easier to pedal in but provide less structure and coverage than the heavier downhill-oriented models. A certified full-face helmet may also be excessive for ordinary trail riding despite offering more coverage.
100% is most likely to appeal to riders who want distinctive eyewear, extensive lens choices, or coordinated gravity-riding equipment. Riders who prefer restrained styling, simple model selection, prescription-first eyewear, or locally stocked replacement parts should compare availability and fit before committing.
Verified brand information
100% at a glance
Company, ownership, warranty, and support details collected from official brand sources.
Last reviewed
August 16, 2026
Company
Identity & ownership
- Founded
- 1982
- Headquarters
- San Diego, CA, USA
- Operating status
- Active
Ownership support
Warranty, service & dealers
Share support experience- Support region
- US
- Warranty region
- US
- Crash replacement
- Yes
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