Vaude began in Tettnang, Germany—the same region that produced several outdoor innovators. From the beginning, the company focused on mountaineering and touring, later expanding into cycling and bike travel equipment.
Today, Vaude remains family-run under Antje von Dewitz (daughter of the founder) and employs over 500 people in its climate-neutral headquarters. The brand is one of the few outdoor companies to receive multiple EU Ecolabel certifications.
Core Values:
- Sustainability first (climate-neutral production since 2012)
- Ethical labor and fair-trade practices
- Function-driven design for real riders
- Durability with repairability