Liv is a performance-focused cycling brand created specifically for women, with a mission centered on fit, function, and inclusivity across all levels of riding. Developed as a standalone brand, Liv designs its bikes, apparel, and gear from the ground up to reflect the unique needs and preferences of female riders rather than adapting existing products.
At its core, Liv emphasizes rider-first design. The brand’s development process is guided by extensive research into female physiology, geometry preferences, and riding behavior. This approach results in bikes that prioritize comfort, control, and confidence while still delivering high-level performance across road, gravel, mountain, and lifestyle categories.
Liv bicycles are engineered as complete systems, with frames, components, and contact points selected to work together seamlessly. From geometry and suspension tuning to saddle and handlebar selection, every element is designed to support stability, efficiency, and long-term ride comfort. This holistic design philosophy has helped Liv appeal to both new riders and experienced cyclists seeking equipment tailored specifically to them.
Core Product Categories
Liv offers a full range of bicycles and gear designed exclusively for women, including:
- Road Bikes: Performance and endurance-focused road models
- Mountain Bikes: Trail, cross-country, and enduro bikes
- Gravel Bikes: Versatile platforms for mixed-surface riding
- Electric Bikes: E-bikes designed for commuting and recreation
- Apparel & Accessories: Cycling clothing and gear designed for women
Brand Strengths
Liv stands out through its commitment to purpose-built design and rider empowerment. Key strengths include:
- Women-first geometry and engineering
- Research-driven product development
- Consistent fit and ride feel across categories
- Broad product range for all experience levels
- Strong advocacy for women in cycling
Liv continues to innovate by expanding its product offerings and investing in research that advances women-specific cycling design. This dedication to performance, accessibility, and representation has positioned Liv as a leading brand for women riders seeking equipment built specifically for them, without compromise.
