Canyon Bicycles has carved out a powerful niche in the global cycling market by offering pro-level performance at lower prices — thanks to their direct-to-consumer sales model. Founded in Germany in 1985, Canyon bypasses traditional bike shop distribution, shipping high-end bikes straight to riders’ doors.
This approach, paired with cutting-edge carbon engineering, modern designs, and elite race sponsorships, has made Canyon one of the fastest-growing premium bike brands in the world.
- 1985: Founded in Koblenz, Germany, as “Radsport Arnold,” initially a bike parts supplier.
- 1996: Launched its first in-house Canyon-branded bikes.
- 2001: Adopted the direct-to-consumer model, pioneering online bike sales.
- 2000s–2010s: Expanded globally, known for high-value road and MTB bikes.
- Today: Canyon is a top-tier competitor in road, MTB, triathlon, gravel, and e-bikes, with numerous WorldTour and World Championship victories.
