The 100% name comes out of early 1980s motocross, where it appeared on a simple sticker asking how much effort a rider was willing to give. The message stuck. Over time, the brand built an identity around commitment, speed, and visibility—first in moto, later across mountain, gravel, and road cycling.
The transition into cycling optics and protection was gradual but deliberate. Rather than softening its visual language, 100% carried its motocross design cues straight into cycling. Large lenses, sharp lines, and high-contrast graphics became part of the appeal. At the same time, the underlying product quality improved year over year, particularly in optics and helmet safety systems.
By 2026, 100% occupies a clear lane. It is neither minimalist nor neutral. The brand is visible by design, and its products are built for riders who are comfortable being seen.
Eyewear: The Core of the Brand
Eyewear is where 100% established credibility in cycling. The range is broad, but the design intent is consistent: maximum coverage, minimal weight, and high contrast optics.
Speedcraft
The Speedcraft remains the most recognizable product in the lineup. It is widely used across road, gravel, cyclocross, and downhill.
Key characteristics:
- Full-wrap lens with large vertical coverage
- Interchangeable lenses
- Hydrophobic and oleophobic surface treatments
- Secure fit under aggressive head movement
The shape is unapologetically bold. It favors function over subtlety, especially at speed and in variable light.
S2 and S3
The S-series refines the Speedcraft concept into slightly more compact formats.
- S2 balances coverage and everyday wearability
- S3 adds a full frame with increased structural rigidity
Both retain the same lens technology and adjustable contact points, making them adaptable across riding disciplines.
Hypercraft
The Hypercraft focuses on weight reduction without sacrificing lens area.
- Sub-24 gram frame
- Minimalist Ultracarbon structure
- High airflow around the lens perimeter
It is commonly chosen for long endurance rides where weight and ventilation matter more than frame presence.
Lens Technology
Two lens systems define 100% eyewear.
HiPER® lenses increase contrast by selectively filtering light wavelengths. In practice, this improves edge definition on gravel, roots, and pavement transitions. The effect is most noticeable in mixed or flat lighting rather than bright sun.
All lenses meet full UV protection standards and are impact tested for cycling and moto use.
Helmets: Expanding Beyond Optics
100% entered helmets later than eyewear, but with clear intent. The designs borrow heavily from moto experience while adapting to cycling weight and ventilation requirements.
Altec
The Altec is positioned as a trail and all-mountain helmet.
Design features:
- High ventilation count
- Extended rear coverage
- Integrated rotational impact protection
- Neutral internal shape suited to a wide range of head profiles
It prioritizes airflow and stability over ultra-low weight.
Trajecta
The Trajecta targets aggressive trail and enduro riding.
- Increased shell coverage
- Advanced rotational protection system
- Downhill certification without full-face enclosure
It sits between open-face trail helmets and lightweight full-face designs.
Aircraft 2
The Aircraft 2 is a downhill and BMX helmet built with carbon and Kevlar composites.
Characteristics:
- Multi-density EPS liner
- Emergency-release cheek pads
- High ventilation for a full-face helmet
It is designed for high-speed impacts rather than long-duration comfort.
Apparel
Apparel has become a more serious part of the 100% catalog, though it remains secondary to optics and helmets.
R-Core and R-Core X
These lines are built for downhill and enduro.
- Durable stretch fabrics
- Reinforced panels in high-wear areas
- Race-oriented fit
The X variants increase abrasion resistance and reduce bulk.
Airmatic
Airmatic bridges trail and enduro use.
- More relaxed cut
- Technical fabrics
- Emphasis on durability over minimal weight
Ridecamp
Ridecamp serves as the entry-level option.
- Simpler materials
- Consistent fit
- Designed for frequent riding rather than racing
Gloves and Accessories
Gloves are a strong category for 100%.
- Ridefit prioritizes bar feel
- Brisker adds light insulation for cool conditions
- Cognito integrates impact protection
Fit is consistent across the range, with emphasis on tactile control rather than padding.
Design Language
100% does not aim for subtlety. Visual identity is central to the brand.
- Oversized lenses
- High-contrast graphics
- Moto-influenced proportions
This approach appeals to riders who value visibility and presence. It is less suited to those looking for understated equipment.
Position in the Market
Compared to other high-end cycling brands:
- Fox Racing offers broader category coverage with a more neutral aesthetic.
- POC focuses on safety systems and restrained design.
- Troy Lee Designs leans into artistic expression and race culture.
100% sits closest to performance optics and aggressive styling. Its strongest products remain eyewear and gloves, followed by helmets that continue to improve with each generation.
Closing Thoughts
100% has built a coherent identity across cycling by staying close to its roots. The brand favors clarity over compromise—clear optics, clear visual language, clear intent.
Its products are not designed to disappear. They are designed to perform at speed and to be recognized doing so. For riders drawn to that combination, the appeal is straightforward and consistent across the lineup.
FAQ: 100% Sports
Q: Is 100% a good cycling brand?
A: Absolutely. 100% is one of the top global names in cycling and motocross gear, trusted by professionals for its lightweight protection, sharp design, and dependable performance.
Q: Are 100% helmets safe?
A: Yes. Helmets like the Altec and Trajecta feature Smartshock® protection systems that rival MIPS and offer multi-directional impact absorption.
Q: What’s the best 100% helmet for trail riding?
A: The Altec is ideal for trail and all-mountain riders who want ventilation, light weight, and coverage.
Q: How do HiPER® lenses compare to Oakley’s PRIZM?
A: Both enhance contrast and depth, but HiPER lenses tend to produce slightly sharper color separation with less tint distortion.
Q: Does 100% gear run true to size?
A: Generally yes — though gloves and jerseys tend to fit snug, as they’re designed for performance.
Q: Where is 100% based?
A: 100% is headquartered in San Diego, California, with design influence drawn from both American motocross and global cycling communities.
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