From its origins in mechanical engineering, Magura (short for Magenwirth GmbH & Co.) evolved into one of Europe’s premier producers of bicycle control systems. The company’s guiding philosophy — “Engineering Performance” — captures its mission to deliver the most responsive and reliable components possible.
Magura pioneered hydraulic rim brakes in the 1980s, hydraulic disc brakes in the 1990s, and e-bike-specific braking systems long before competitors caught up.
Today, the brand stands as a benchmark for performance braking — trusted by downhill racers, enduro riders, and high-speed e-bike manufacturers around the world.