Founded in 1993 by three-time cyclocross world champion Mike Kluge in Cloppenburg, Germany, Focus Bikes began with a simple mission: build bikes for riders who love to ride — fast, far, and often.
From its very first models, Focus combined the precision of German engineering with a deep appreciation for ride feel. Over time, that duality has made the brand a standout across road, gravel, and e-MTB categories.
Today, Focus operates under the Pon Holdings umbrella — alongside Cervélo, Santa Cruz, and Gazelle — ensuring global resources and cutting-edge innovation without losing its independent spirit.
