Crankbrothers entered the cycling scene in the late 1990s with a problem-solving mindset. The founders, both mechanical designers and avid mountain bikers, were frustrated with how clunky and complicated many bike parts had become. Their first major success came in 2001 with the Eggbeater pedal, a minimalist four-sided clip-in design that became instantly iconic.
The Eggbeater was unlike anything the industry had seen — light, self-cleaning, and nearly indestructible. Riders in muddy conditions loved it. Within a few years, Crankbrothers expanded into the Candy, Mallet, and Double Shot pedal ranges, covering everything from XC racing to downhill.
Core Principles:
- Simplicity Over Complexity: Minimize moving parts, reduce failure points, and streamline maintenance.
- Aesthetic Integrity: Treat industrial design as an art form. Their anodized colors and sleek lines are instantly recognizable.
- Trail-Proven Engineering: Everything Crankbrothers makes must withstand the abuse of real-world riding.
- Rider-Centric Ergonomics: From pedal engagement to dropper lever feel, user experience drives design.