Salsa Cycles was founded in California in the early 1980s by framebuilder Ross Shafer. Initially, it was a custom frame and component company known for its quirky style and high-quality stems, seatposts, and frames. In 1997, Salsa was acquired by Quality Bicycle Products (QBP), one of the largest distributors in the cycling industry.
This acquisition gave Salsa the resources to grow — and it shifted focus toward building bikes designed for exploration and endurance. Today, Salsa is based in Minnesota, a state with long winters and endless gravel roads — fitting for a brand that champions adventure over racing.
Their slogan says it all: “Adventure by Bike.”
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