Transition Bikes is one of those rare brands that feels less like a company and more like a crew of passionate riders building bikes they actually want to ride. Founded in 2001 in Bellingham, Washington, Transition has grown from a garage startup into a globally respected MTB brand. What sets them apart is their rider-first ethos, playful geometry, and commitment to creating bikes that make trails more fun, not just faster.
Transition calls it “Rider Owned for Life.” That’s not just a tagline — the founders and employees are deeply embedded in mountain bike culture. The company grew out of frustrations with corporate bike brands that weren’t listening to riders. Transition flipped that script by focusing on:
- Playful geometry: shorter chainstays, longer reach, and slack head angles that encourage confidence and fun.
- Real-world testing: bikes are designed on the same PNW trails their customers ride.
- Community-driven growth: Transition supports local trail networks, sponsors grassroots events, and collaborates with riders at all levels.